Use cases
Who buys an exposure assessment, and what it settles
Every case below describes a real category of buyer and the specific question the assessment answers for them. Scenarios are representative; none names a customer.
Founder or executive with public visibility
- Situation
- You speak publicly, your name is searchable, and people already approach you through channels you do not control.
- Exposure
- Cloned profiles soliciting contact or investment in your name; fake recruitment outreach; misattributed statements.
- Outcome
- A documented picture of every public account presenting as you, with the evidence needed to report the ones that matter.
Independent expert, creator or public personality
- Situation
- Your likeness and name are your business, and you have already been told about a fake account at least once.
- Exposure
- Impersonating accounts, reused likeness, offers and products sold under your name.
- Outcome
- A bounded check that tells you the actual scale of the problem before you decide how much to spend on it.
Agency protecting several client brands
- Situation
- You are responsible for clients' brand presence and have no defensible answer when a client asks whether anyone is misusing their identity.
- Exposure
- Client-side look-alike domains, unauthorised use of client marks, storefront cloning.
- Outcome
- A per-client report you can deliver under your own engagement, with methodology and limits you can defend.
E-commerce brand
- Situation
- Customers occasionally contact support about orders you have no record of.
- Exposure
- Cloned storefronts, counterfeit listings, checkout pages using your branding.
- Outcome
- The list of properties taking money in your name, with the evidence needed to report each one.
Boutique professional-services firm
- Situation
- Your credibility is the product, and a fake affiliate or a false accreditation claim is an existential problem rather than an annoyance.
- Exposure
- Entities presenting as affiliates, unsupported partnership claims, look-alike domains used for transactional email.
- Outcome
- A registry-checked account of who is claiming a relationship with you, and what the record actually supports.
Small or mid-sized technology company
- Situation
- You have a product, a domain and a support channel, and no one owns the question of external identity exposure.
- Exposure
- Support-impersonation domains, fake support accounts, unauthorised resale.
- Outcome
- A baseline you can hand to whoever picks this up, plus monitoring so the baseline does not go stale.
Organisation preparing a launch, raise or campaign
- Situation
- You are about to concentrate a large amount of attention on your name, and attention attracts imitation.
- Exposure
- Opportunistic domain registration around the announcement, impersonation of named spokespeople, fake participation offers.
- Outcome
- A pre-launch baseline and active monitoring through the window when exposure is highest.